PAGE 07 · IMAGERY, ICONS & MOTION

Imagery, icons & motion

How visual media is treated. Image ratios, caption rules, icon stroke and grid, motion principles. The defaults: 16:9 hero, 4:3 cards, 1:1 avatars; 1.5px stroke icons on a 24px grid; 200ms standard ease.

01.

Image ratios

Standardise to these five. Custom ratios only with editorial sign-off.

Standard ratios
21 : 9 · ULTRAWIDE HERO
21:9 · CINEMATIC HERO ON LANDING / SECTION COVERS
1 : 1
1:1 · AVATARS & ICON TILES
3 : 4
3:4 · PORTRAIT EDITORIAL
16 : 9 · DEFAULT
16:9 · HEROS, FEATURE BLOCKS, VIDEO
4 : 3
4:3 · CARDS & THUMBNAILS
02.

Treatments

No drop shadow on imagery. Hairline ring optional for placement on light surfaces.

Image treatments
FULL BLEED
FULL-BLEED · NO RADIUS
ROUNDED
ROUNDED · 8PX
DUOTONE
DUOTONE · EDITORIAL ONLY
03.

Captions

Caption sits below image, left-aligned, small grey.

Captioned image
IMAGE

A delegate at the DTTT Forum 2026, Helsinki. Photo · DTTT

04.

Iconography

24×24 grid, 1.5px stroke, rounded line caps, no fill. Use the framework's eight glyphs as the canonical set.

Icon grid
CLOCK
CHECK
ARROW
INFO
DOC
USER
SIZE 16
SIZE 20
SIZE 24 · DEFAULT
SIZE 32
Icon spec
PropertyValueNotes
grid24 × 242px outer keyline; live area 20×20.
stroke1.5px1.25px allowed at 16px size; 2px never.
line-cap / joinround / roundNo square caps.
fillnoneOutline-only system. Solid icons are reserved for status.
colourcurrentColorAlways inherits — never hardcode.
alignmentvertical-align: -0.125emOptical alignment with adjacent text baseline.
05.

Motion principles

Confidence over playfulness. Short, decisive, always reversible.

Motion patterns
HOVER · 120MS
Subtle scale or color shift on interactive surfaces.
REVEAL · 200MS
Dropdown, tooltip, accordion. Opacity 0→1 + 4px slide.
MODAL · 320MS
Page transitions, modal in/out. Fade + 8px translate.
Always. Use cubic-bezier(.4,0,.2,1). Never. Bounce, spring, elastic, or rotate-on-load. Respect prefers-reduced-motion by collapsing all transitions to ≤80ms cross-fades.