ENTITY 02 OF 08
Disclosure
Eight questions about how your organisation makes the use of AI publicly known.
QUESTION 1 OF 8
Four canonical pages, built end-to-end with the system. Use these as the starting point — copy, adapt, never start from blank. Hero registers, density, and section spacing are calibrated; preserve the proportions.
/ — first impression, framing, registry teaser, CTA to assessment.
Eight entities. Four grades. One open standard the tourism sector can adopt without asking permission. Self-assess in 30 minutes; show your audience exactly how human and AI work meets them.
The framework decomposes any AI-touched output into eight observable entities — from disclosure to verification. Each is gradable, auditable, and stable across sectors.
Is the use of AI publicly stated?
Is the human/AI workflow described?
Are decisions traceable?
Is correctness checkable?
DMOs, hospitality, operators, and platforms across 23 countries. Browse who's at Grade 2 and above — and how they got there.
/framework — explains the 8 entities and 4 grades.
A taxonomy for the human/AI balance in any public-facing output. Stable across sectors. Free to adopt.
/assess/[step] — the multi-step form, sidebar progress, ESC-to-save.
Eight questions about how your organisation makes the use of AI publicly known.
/registry/[org]/cert/[period] — public, shareable, printable.
Destination Marketing Organisation · Sweden