From pledges to practice. CAMPUS 2026 takes 80–100 destination leaders into the field for five days of keynote sessions, immersive workshops, and AI-synthesised strategy — set in Finland's extraordinary Turku Archipelago.
CAMPUS is built around a simple idea: the best place to design a destination's sustainability strategy is inside the landscape it serves. We replace lecture halls with boatyards, smoke saunas, and oak forests — and the work that comes out lands differently when you do.
Strategy sessions embedded in the landscape, not lecture halls.
Learn alongside fellow DMO professionals facing the same challenges.
Every session feeds into a Turku Manifesto you take home.
You'll leave with frameworks already pressure-tested by your peers.
Each day pairs a thematic focus with a venue that embodies it. Travelling together from Helsinki to the Turku Archipelago will be our first opportunity to connect and exchange ideas.
Every venue has been picked carefully to connect with each of the themes we are going to explore together at CAMPUS, so you will experience sustainability in a hands-on, immersive way.
Day 0 Welcome
Turku's maritime museum on the Aura River, home to historic sailing ships and a venue that connects the city's seafaring heritage to today's coastal sustainability questions.
Day 1 & 2 Seminars
Founded in 1889 and once the largest boatyard in the Nordic countries, with beautifully preserved wooden halls, nestled on Ruissalo Island — home to Finland's oldest oak forests.
Day 3 Workshops
A coastal venue in the archipelago, where workshop sessions meet the rhythms of the open Baltic. Walks between sessions move through pine, granite and brackish water.
Day 4 Synthesise
A traditional fisherman's homestead transformed into a unique conference centre, featuring the world's largest smoke sauna. Where the Turku Manifesto will be drafted.
Each theme is anchored by a question we will return to across the programme. By Day 4, you'll have a position on every one.
How can we lay the groundwork for process change in tourism supply chains, whilst creating incentives and conditions to drive consumer demand?
Embracing circular principles to design destinations that close the loop for both visitors and communities.
How do destinations build coalitions across sectors when no single organisation owns the system?
Cross-sector partnership models that move beyond convening into shared accountability.
What does a credible decarbonisation pathway look like for a destination — not a single operator?
From measurement to commitment to the harder conversations about visitor mobility.
Beyond sustaining, how can tourism actively restore the ecosystems and communities it depends on?
Models that leave landscapes, cultures and economies measurably better than they were found.
How do destinations plan for the 2040 visitor when next year's marketing budget is still under negotiation?
Tools for scenario planning, signal scanning and stretched-horizon strategy.
How do we shape where, when and how visitors move — without resorting to caps as a default?
Demand-spreading, pricing levers, infrastructure choices and storytelling that disperses.
If sustainability is the means, what's the end? How do we redefine the value tourism creates — and for whom?
The thread that connects every other theme: measuring what matters, and being honest when the numbers don't.
Workshops happen out in the world. You gain a first-hand perspective on the practices we are talking about — not a slide deck about them.
Strategy, evidence and connections to take action — synthesised into outputs you can use the Monday after you land.
A signed, shared position on the seven themes, drafted collectively on Day 4.
Tested frameworks for each theme, with worked examples from the cohort.
80–100 peers across European DMOs you can call when the strategy hits reality.
Member organisations attend at no additional cost — included with annual DTTT Membership. Non-members can purchase a single CAMPUS Pass.