What future do we want to see for our destination to be truly sustainable?
A short library of layouts for Instagram, LinkedIn and Facebook social. Each template uses the CAMPUS lockup, chunky-icon system, gradient divider and Playfair/Effra type pairing — swap the photography and copy without breaking the system. Posts are 1080 × 1350 (Instagram portrait, 4:5). Stories are 1080 × 1920 (9:16).
Portrait posts work in the IG feed at full vertical real-estate. The same four layouts cover the typical posting cadence: theme/article promotion, speaker announcement, member quote, and save-the-date.
What future do we want to see for our destination to be truly sustainable?
When tourism stops measuring success in arrivals and starts measuring it in belonging, the work finally feels meaningful.
Eva Lindholm
Sustainability Lead, Visit Turku Archipelago
Turku Archipelago · Finland
Vertical 9:16 stories for Instagram, Facebook, LinkedIn, and TikTok. The first three follow the editorial mode the team has been using during scouting; the fourth is a high-contrast date announcement for the broadcast moment.
Last week with the Visit Turku Archipelago team, scouting ahead of CAMPUS. First stop: the historic Ruissalo Boatyard, our main venue.
Getting the local lowdown from the Visit Turku Archipelago team and our venue host.
Shaping CAMPUS
one stop at a time.
Turku Archipelago · Finland