Edition
2026
About the day
AI is reshaping where destinations are discovered, how tourism is managed and how national bodies are led.
The question is not whether to engage. It is whether leadership is ready.
75%
of destination searches
now begin with an
answer-engine.
Replace with a sourced, citable data point. The stat slide is built for a single number plus one declarative sentence — never more.
Day One
The
programme.
08:30
Private breakfastIntroductions, before the working day begins.
09:30
Welcome and framingFáilte Ireland · Digital Tourism Think Tank
10:00
Opening provocationTwenty minutes, no slides. Open response from the room.
11:00
A shared framework for AI in destination leadership
11:30
Working sessionsTwo concurrent 75-minute sessions, pre-assigned.
14:30
Big Tech intelligence briefing
15:45
Synthesis and shared conclusions
19:30
X. Awards
Opening provocation
Oliver
Csendes.
Csendes.
Former CEO · Visit Hungary
UN Tourism Advisor
"The destinations that will matter in five years are the ones whose leadership treats AI as a governance question, not a tooling question."
02.
Who is
in the room.
Working sessions of the day.
Day One · December 2026
10:00 — 11:00
Opening provocation
Provocation
A senior voice with direct experience of NTO leadership delivers a deliberate challenge. Twenty minutes, no slides.
11:00 — 11:30
AI in destination leadership
Framework
DTTT introduces the AI Transparency Framework as a leadership instrument, illustrated with practice from NTOs already deploying it.
11:30 — 13:00
Working sessions
Two concurrent · 75 min
Pre-assigned. Two structured streams: AI readiness & organisational leadership · AI and destination competitiveness.
14:30 — 15:15
Big Tech briefing
Intelligence briefing
A senior representative from one of Dublin's major technology companies on what the platforms see in travel and destination search.
15:15 — 15:45
European policy landscape
Policy
A structured contribution on the regulatory and investment landscape around AI from an institutional perspective.
15:45 — 16:30
Synthesis & conclusions
Policy output
A small number of documented priorities, forming the basis of the Executive Briefing Summary submitted to EU institutions.
Day Two · Evening
The year's strongest work in destination branding.
The industry's most respected recognition of destination branding, transformation and digital innovation.
The outputs of this day reach EU institutions, national governments and the technology companies shaping destination marketing.
Places on the leadership day are by personal invitation only. To discuss participation, please get in touch.
Get in touch